If you need someone to turn complex (cybersecurity) topics into engaging content while keeping a straight face through AI experiments and technical deep dives, Anna is your person. She’s the content mastermind behind Whalebone Aura, crafting everything from social posts and newsletters to PR, threat intelligence reports, case studies, video scripts, or product manager guide. Despite her Czech origins, her English copy is so sharp you’d think she moonlights as a native-speaking journalist. But she’s not just about words—she gets marketing. She sees the big picture, understands what the team needs, and jumps into every challenge with creativity and energy. The Whalebone global brand repositioning and new website in 2024? She played a key role. Oh, and she doesn’t kill the fun. Legendary team buildings confirm.
Petr Hlousek | CMO | Whalebone
If you want someone to break the mould and come up with really creative ideas, you need a well-rounded individual. Naturally, Anna knows a lot about marketing. On top of that, she is an experienced translator, she is well-read, and has extensive writing experience. All of this equipped her with elite copywriting, storytelling, and nuanced language skills. Combined with her empathy, cultural awareness, and attention to detail, she is able to craft texts that truly and personally resonate with different audiences. In other words, she writes like a writer, like a human being, not like your regular soulless corporate copywriter. Apart from being able to craft flawless copy, she is a reasonable and pleasant colleague, which also makes her a great leader and manager of her content team. There’s one more thing that is ever so important in the creative industries – Anna is a great listener.
Ondrej Hrabal | Product Marketing Manager | Whalebone
I’ve had the pleasure of working alongside Anna, and I can confidently say she is an outstanding content manager and a fantastic teammate. Her reliability and professionalism make her someone you can always count on, and her exceptional time and project management skills ensure that everything runs smoothly. Beyond her expertise, Anna brings positive energy to the team with her friendly nature and great sense of humour. She knows how to keep things light while staying focused and delivering high-quality work. Working with her is truly a privilege, and I look forward to many more successful projects together!
Magdalena Krucka | Marketing Manager | DNS4EU
Some people say that when it comes to content, you need to choose whether to get something done quickly, or well. Anna is living proof that if you find the right person, you can get both – moreover with a hefty dose of innovation due to her insights and expertise. Thanks to her willingness to take on any challenge, Anna has grown way beyond the realm of content management, leading projects in product marketing and sales enablement which show her immense potential in these fields. Last but not least, she is a delight to work with, bringing the team together through hardy persistence, energy, and a much-needed sprinkle of cheeky humour.
Lukas Wiesner | Immunity Marketing Manager | Whalebone
With a very short time frame, I was impressed at how quickly Anna gained her feet and tackled a steep learning curve. She digested a huge amount of information about the faculty’s complex degree pathways. Over the course of just a few weeks, she progressed to a leadership role in suggesting navigation pathways and recommending changes to language and content. She used her writing skills to transform existing, often difficult-to-understand content into fresh new pages. Besides writing, Anna also quickly learned the Drupal 8 Platform and quickly built navigation for a series of pages. She was a pleasure to work with and worked very well with the team.
Don McSwiney | Communications Manager | Faculty of Social Work, University of Calgary
I was impressed by Anna’s writing skills, initiative, and strong work ethic. She was successful in managing her time well and meeting all deadlines, and she always started and finished assignments with enthusiasm. One of the tasks that she excelled at was writing articles for our bimonthly magazine, Where Calgary, and our annual luxury-focused publication, Essential. The articles were important pieces for the magazines and Anna was able to capture what we were looking for with a sophisticated yet approachable tone to her writing. Anna went above and beyond with her work on our social media channels by taking the initiative to poll our followers and create a strategy that informed our approach to both social media posts and blog topics.
Rachael Frey | Editor-in-Chief | Where Calgary Magazine
We have been working with Anna Rybnickova on translation and localization projects into the English language for several years now. During that time, I have learnt that I can always rely on her to provide professional service, together with fast, reliable and pleasant communication. As a great plus, I see the proactive approach she takes during her tasks as she points out possible improvements to and shortcomings of the original text.
Vojtech Smid | Project Manager | Obsahova agentura